Corporate promotional films assist in building trust with customers, develop brand identity and awareness, train employees, simplify complicated products, and serve as an important marketing tool.
Whoever said that there is no second chance to make a first impression was right. 75% of managers claimed that they watch corporate videos at least once a week! Thus, each view should be effective.
Promotional films production are made up of several stages:
Pre-production – planning of a budget, development of an appropriate concept, and creation of a script.
Production – following the establishment of a clear concept, a storyboard is created, detailing each scene.
When a video is made, the description includes the location and the talent involved, and the video is filmed by a highly-qualified camera crew using professional equipment. The creation of an animated video, on the other hand, includes an illustration of the script via a storyboard.
Post-production – following the filming of the video, it is refined and finalized using an elaborate graphic packaging, infographics, sound effects and music.