Promotional videos usually present new and innovative products or services. The main objective is to deliver the message in minimum time, as time and patience are rather scarce these days.
At the beginning of the process, we examine a number of important questions in order to develop a clear concept:
What’s the story behind the product?
Does the audience understand immediately the nature and value of the product?
Who is the product’s target audience and does the video solve a problem they have?
How to embed your visual language in the video?
And the most important question, what is your marketing plan for this video?
All these questions are moot if no one pays attention to you video. We will create the most innovative film and keep their eyes on your product.