Recently, pitch videos started to replace traditional presentations. Since a product can so easily be visualized through animation, many entrepreneurs see these videos as direct means of raising funds!
Pitch videos are usually short; they explain a problem and present its solution in one minute. Their advantage is obvious: the entrepreneur that produces such video is perceived as innovative and interesting, and automatically passes into the big league.
Videos produced for the purpose of a startup pitch can be made in a wide variety of techniques: two or three-dimensional animation, a video or a combination of both. The main thing is that the final film serves right the featured innovative product or service.
For example, a video introducing an innovative navigation app will combine real footage with infographics, indicating locations and additional information.